SXSW 2022

How Brood X Cicadas Changed My Life


I spent two months immersed with Brood X Cicadas and had no idea how profoundly it would impact my life. My work was featured in the media for a two-month news cycle, and the narrative was incredibly validating towards my work with edible insects. I want to share how Brood X Cicadas not only changed my life, but how I can apply what I learned towards an environmentally conscientious, healthier, and brighter future for our planet.

The interdisciplinary approach I have incorporating science, culture, and gastronomy will allow for me to uniquely discuss big picture thinking in 2050, how it’s relevant to mitigating the effects of Climate Change, and what methods we’ve successfully utilized to transform the psychology and narrative around eating insects thus far.

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  1. What are successful methods in transforming the visceral and negative reactions towards edible insects to one of positivity and acceptance?
  2. How can you believe in yourself, have conviction to make personal sacrifices, and work towards a greater good without your ego getting in the way?
  3. How and why should we consider incorporating edible insects into our pantry and diets—a sustainable, nutrient dense, and delicious form of protein?



Joseph Yoon, Edible Insect Ambassador, Brooklyn Bugs

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: 2050
  • Track 2 Climate Change
  • Level: Beginner

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