There’s no denying that today’s media marketplace is a hotbed for conspiracy theories, false narratives and disinformation. When facts seem malleable and individual headlines dominate in different locales, getting verified information out quickly becomes increasingly difficult. And in a time of crisis, that information can be critical and the difference between life and death. The COVID pandemic taught us a lot about how business, government, NGOs and others can identify misinformation, optimize their communications and mitigate harm on an ongoing basis.
- Misinformation online is much more common today than in years past and it can lead to incredibly detrimental effects.
- There are successful strategies for identifying misinformation quickly.
- Responding to and refuting misinformation requires a nuanced approach to be effective and not just amplify the myths that are out there.
- Joe Smyser, CEO, Public Good Projects
- Jessica Reis, Senior Director, Bully Pulpit Interactive
- Amber Adams, Senior Director, Editorial & Content, Main Street One
- Charysse Nunez, Strategy & Insights Lead, The Ad Council
Meg Rushton, VP, Brand and Communications, The Ad Council
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