SXSW 2022

How We Design Privacy for Smart City and Tech


The Inventor of PGP, Zimmermann stated about the importance of privacy back in 90’s. Since then, not only the governments, but big tech such as GAFA has been collecting numerous privacy data and causes lots of problems these days. Of course, rise of awareness of privacy, there are backlashes against just feeding privacy trolls. GDPR is epic. Also Apple just started to improve transparency and empowering users in digital economy. In this panel session, we invite diverse privacy experts not only from lawmaker across the EU, US and Japan and introduce case studies of service design and its process of filling the gap between laws and real world. This panel will propose reasonable privacy by design from the viewpoint of the industry, academia, government and citizen throughout COVID-19.

Additional Supporting Materials


  1. How to fill big gap between the laws (EU, US and Japan) and privacy for the rest of us in the age of post-COVID-19.
  2. Lesson from big tech failure such as Google’s Sidewalk project and challenges of smart city by Japanese local government and femtech startup.
  3. How to design reasonable privacy policy and make better relationship between service provider and consumer.



Momoko Imamura, Managing Director, Privacy by Design Lab

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2 Civic Engagement
  • Level: Intermediate

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