Zero-party Data: Circularity Through Transparency

Description:

Zero-party data is giving consumers power over their personal data. With its IoT reusable packaging, LimeLoop provides insights into the consumer experience as well as retail and e-commerce logistics and supply chains. With Zero-party data, consumers control their data to reflect their values, better the environment, and create a more delightful e-commerce experience. From consenting consumers, brands customize services and experiences while bringing visibility and circularity to logistics for greater sustainability and efficiency. Spearheading Reuse-as-a-Service in tandem with Zero-party data, brands and consumers cooperatively respond to the formidable waste and inefficiencies in traditional logistics and consumer experience of retail and e-commerce.