SXSW EDU 2022
Cracking the Code for Improved Family Engagement
Description:
Having a strong connection with families is paramount to building a student-centric school community. Yet often, families are overwhelmed by the variety of messaging channels and the volume of school messages – sometimes not even in their native language. During this lively session, participants will learn useful and easy-to-replicate tips for engaging families (even families who find schools inaccessible) across the various levels of their school community.
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Takeaways
- Identify new communications tactics and engagement strategies that increase parent confidence and strengthen your school or district culture.
- Understand effective ways for schools to connect and collaborate with all families through equitable and inclusive practices.
- Learn how to design and implement an engagement plan while eliminating duplications in disparate, disconnected legacy apps and technologies.
Speakers
- Sujata Wycoff, Director of Communications, Waterbury Public Schools
- Renee Delport M.Ed, School to Home Communications Officer, Kings Canyon Joint Unified School District
- Frank Catalano, Chief Marketing Officer, ParentSquare
Organizer
Charlotte Andrist, President, Nickel Communications
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