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SXSW 2022

The Power of Proximity

A Latinx woman who was the first in her family to graduate college dedicated her career to closing the opportunity gap for Black and Latinx people in the US. Two friends, motivated by their own healing experiences, now run one of the largest health movements for Black women, removing barriers that other public health campaigns failed to answer.
That’s the power of proximity.
Look in any community facing systemic discrimination, and you’ll find luminaries with the lived experience, cultural knowledge, and technical expertise to address barriers to access and equity. If we want meaningful and sustainable change, we need to invest in the leaders closest to the issues. This panel will explore the stories of proximate leaders — and what we can learn from the way they work towards change.

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  1. An understanding of what proximate leaders are and why they are especially effective at creating sustainable solutions to social issues.
  2. Concrete examples of how proximate leaders have developed relevant, impactful solutions which have improved the lives of their communities.
  3. A framework to help the business and social sectors identify proximate leaders and support them in social entrepreneurship and change initiatives.



Tulaine Montgomery, Co-CEO, New Profit

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Civic Engagement
  • Track 2
  • Level: Beginner
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