How to Rebrand Death: Money, Lies and Media

Description:

How does an industry responsible for the deaths of 8 million people each year rebrand as a force for good? By buying science, media and public perception. Under the guise of social good, the tobacco industry is trying to rebrand Itself as an industry with a conscience—quietly and cleverly infiltrating scientific journals and conferences, buying their way into respected media outlets, and using front groups to sow misinformation, all to shape the public narrative and influence government policy. This is especially alarming as the tobacco industry aggressively markets tobacco to Black people, other people of color, and youth, hooking the next generation of nicotine users. Join us to discuss who controls the narrative, how to counter misinformation, and what we can do to expose bad actors.