SXSW 2022
Making the Music Industry More Creator-Centric
Description:
The recorded music industry is estimated to be worth $45B by 2030, but old-fashioned rights structures prevent many music creators from making a living in music. How can this industry become more creator-centric? When will it become fit for the digital age? A futuristic, simplified, and more achievable revenue stream for composers and producers exists—an innovative digital rights model that enables music creators to use their talent in the studio each day to pay the bills and thrive without relying on a need to create ‘the next big hit’. Oscar will talk about how this model is empowering music and video creators while simultaneously transforming the recorded music industry.
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Takeaways
- Discover how buying the copyright from artists upfront ensures that artists are rightfully paid.
- Find out how royalty-free music, specifically tailored and fully cleared for any video production, makes the internet a better place for creators.
- Hear musician case studies, including Ooyy, who has racked up 9B+ views on YouTube between 500K+ videos and 35M+ streams on Spotify alone.
Speakers
- Oscar Höglund, Co-founder and CEO, Epidemic Sound
Organizer
Katrina Cameron, Sr Assoc, cred
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