SXSW 2022

Age-Inclusivity within an Aging Nation


Older adults will soon constitute the largest demographic for the first time in U.S. history, but they remain overlooked. The dominant narrative around aging perpetuates negative stereotypes and frames aging as something to fear and avoid - perspectives that promote a culture of alienating older adults and preventing intergenerational interaction at a time when connection is especially critical.

In this discussion, panelists from various industries will have an honest conversation about the complexities of how we talk about and represent aging, while surfacing opportunities for stakeholders to change the narrative. The panelists and moderators will outline current solutions being implemented to support the aging and longevity space and where we need to go to bridge remaining gaps.

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  1. Our population is aging - a better, more inclusive future for us all depends on us confronting ageism and reframing the way we think about aging now.
  2. Leaders across industries - business, technology, and entertainment - play a key role in challenging ageism and building an age-inclusive society.
  3. Challenging harmful narratives about aging will help cultivate connection across generations and create spaces for older adults to thrive.



Elizabeth Armour, Director Of Communications And Marketing, The Annenberg Foundation

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Civic Engagement
  • Track 2
  • Level: Beginner

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