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SXSW 2022

Digital "da Vincis": Reshaping Brand Storytelling

Leonardo Da Vinci was one of the most prominent brand storytellers of his time. His renowned “Last Supper”, commissioned by the Duke of Milan, depicts a famous Biblical scene. Yet one detail remains little-known. Jesus and the Twelve Apostles Leonardo depicted wear "modern dress" that the people of Milan & the Duke himself would have worn at the time. It is done so that the people interacting with the painting would see the Biblical characters as relevant.
The relevance that Leonardo worked with is the very same factor driving brands to tell stories in the digital era 500 years later. Our panel will unite diverse artists and producers working with MR, VR, AR, NFT art, digital colorizations to explore how brands can connect with their audiences through innovative storytelling.

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Takeaways

  1. Why do brands seek to relate to younger audiences via interactive storytelling formats and innovative tech that engages, inspires and educates?
  2. VR, AR, NFTs. Why do brands invest more into collaborations with digital artists? How did digital art emerge as a new and unique form of expression?
  3. Storytelling of the future: will today’s digital work we see as a breakthrough still be relevant in 2050?

Speakers

  • Ania Fedorova, Creative Lead, Producer, RT Creative Lab
  • Sutu Eats Flies, Founder, XR Artist, Director, Producer, EyeJack
  • René Pinnell, CEO & Founder, Artizen
  • Marina Amaral, Digital Colorization Artist, Author, Self-employed

Organizer

Kirill Karnovich-Valua, Creative Director, RT Creative Lab

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Culture
  • Level: Beginner
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