SXSW 2022
The End of Toxic Capitalism: Find Success w/Soul
Description:
Historically, & not for the better, the fastest way to grow your pocketbook was through the use and abuse of employees, creating fear in your customers & driving cutthroat competition. Sound familiar? Finally, people are tired of the bullsh*t. Unfortunately, it only took us a global pandemic & huge rise in social unrest to get here. It seems the world is not only ready — but demanding — a shift in the opposite direction. Workers are rapidly abandoning toxic workplaces in search of more purposeful employment. Now, the soul of the business is the differentiator. During this panel, our 4 experts will address these major shifts. We’ll discuss the HOW of driving real brand success, instilling alternate workplace values, & creating an ecosystem of mutual growth amongst once-competitors.
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Takeaways
- INTERNAL OPERATIONS: Understanding what the shrinking empathy gap means for the workplace as we know it and upset the status quo to make that happen.
- EXTERNAL MESSAGING: How brands can satisfy the customer’s appetite for consciously run companies by practicing compassion over fear in marketing.
- PARTNERSHIPS: How to build community with your competition for mutual growth and higher quality for your customers.
Speakers
- Kana LiVolsi, CEO, Dos Mundos Creative
- Nik Sallie, Attorney, N.S. Franklin Law, PLLC
Organizer
Kana LiVolsi, CEO, Dos Mundos Creative
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