SXSW 2022

The End of Toxic Capitalism: Find Success w/Soul

Description:

Historically, & not for the better, the fastest way to grow your pocketbook was through the use and abuse of employees, creating fear in your customers & driving cutthroat competition. Sound familiar? Finally, people are tired of the bullsh*t. Unfortunately, it only took us a global pandemic & huge rise in social unrest to get here. It seems the world is not only ready — but demanding — a shift in the opposite direction. Workers are rapidly abandoning toxic workplaces in search of more purposeful employment. Now, the soul of the business is the differentiator. During this panel, our 4 experts will address these major shifts. We’ll discuss the HOW of driving real brand success, instilling alternate workplace values, & creating an ecosystem of mutual growth amongst once-competitors.


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Takeaways

  1. INTERNAL OPERATIONS: Understanding what the shrinking empathy gap means for the workplace as we know it and upset the status quo to make that happen.
  2. EXTERNAL MESSAGING: How brands can satisfy the customer’s appetite for consciously run companies by practicing compassion over fear in marketing.
  3. PARTNERSHIPS: How to build community with your competition for mutual growth and higher quality for your customers.

Speakers


Organizer

Kana LiVolsi, CEO, Dos Mundos Creative


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Media Industry
  • Level: Intermediate


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