Dancing with Bots: The Future of AI, Marketing, PR

Description:

If you’re in marketing or PR, your role is about to change dramatically as you welcome a new member to the team: artificial intelligence. AI will help you be more creative and remove the repetitive drudge work you hate to do. But it will also alter your workflow and the skills you need for your job. How will you adapt to the new landscape? What are the opportunities, risks, and ethical challenges you need to consider? How will AI affect your company’s culture and customer trust? In a fast-paced, interactive presentation, Martin Waxman explores four trends—human-sounding voice AI, deepfake videos and images, natural language generation, and relational chatbots—to demonstrate how AI tools are about to transform the nature of marketing and PR and what you can do to keep up.