SXSW 2022

Building Brand Purpose: The Internal ROI


Boundaries between personal and professional benevolence are blurring. Consumers are putting their money where their values are. And the purpose-led orgs that are fully engaging their employees are the ones reaping the rewards with longer employee retention, deeper customer relationships and increased business results.

True long term success & ROI relies on building purpose from the inside out; engaging all employees from frontline to corporate office in living your purpose and becoming true advocates first.

Hear from Expedia, Foresters Financial, Story Money Impact and VRX Studios, a Connelly Partners company, about how to set a strong foundation and expand purpose into ethos, action, programming and community within your organizations’ four walls for long-term business impact.

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  1. Why do I need to spend the time and resources to engage my organization & its internal stakeholders before customers; what’s the business impact?
  2. How do I engage all employees as advocates around the organizations’ purpose? Where do I start?
  3. How does this work translate into subsequent phases with efforts to then reach external audiences and customers?



Claire Eisenberg, Dir of Corporate Communications, Connelly Partners

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner

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