Building Brand Purpose: The Internal ROI
Boundaries between personal and professional benevolence are blurring. Consumers are putting their money where their values are. And the purpose-led orgs that are fully engaging their employees are the ones reaping the rewards with longer employee retention, deeper customer relationships and increased business results.
True long term success & ROI relies on building purpose from the inside out; engaging all employees from frontline to corporate office in living your purpose and becoming true advocates first.
Hear from Expedia, Foresters Financial, Story Money Impact and VRX Studios, a Connelly Partners company, about how to set a strong foundation and expand purpose into ethos, action, programming and community within your organizations’ four walls for long-term business impact.
Share this idea
Additional Supporting Materials
- Why do I need to spend the time and resources to engage my organization & its internal stakeholders before customers; what’s the business impact?
- How do I engage all employees as advocates around the organizations’ purpose? Where do I start?
- How does this work translate into subsequent phases with efforts to then reach external audiences and customers?
Claire Eisenberg, Dir of Corporate Communications, Connelly Partners