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SXSW 2022

The Next Frontier of Storytelling

Here at Psyop we believe that in order for the Metaverse to exist, we need to fill these worlds with stories and characters that capture the hearts and minds of audiences.

The focus has been on how these virtual worlds will be built and this futurist ready-player-one holodeck world. We have learned from the mistakes from VR which forgot the fundamentals of engaging content with great execution and focused too much on the technology and made that the difference maker.

In this talk we want to bring a diverse group of individuals to discuss the following topics :

> The value of building an extensible worlds > The effect of the pandemic > The importance of design in engaging and retaining your audience> The role of the Creative Custodian> The desire for collective experiences

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  1. Why virtual world building will provide long term value for brands and engage your audience and build a community to tell these types of stories
  2. How to position your creatives in this new world and why it’s valuable to consider roadmaps and longer term content strategy.
  3. Why it’s important to move your physical elements into the digital space



Leila Wolf, Account Coordinator, Scenario PR

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Film & TV Industry
  • Track 2 Game Industry
  • Level: Advanced
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