SXSW 2022

CX Report 2022: The Resilience Zoography


The computational experience (CX) now fully spans both digital and physical domains — especially due to the "forced" digital transformation that's been led by COVID-19. Achieving resilience in the face of unrelenting adversity is our daily challenge, and the best way to thrive in the new landscape is to know the unpredictable "animals" that roam both digital and physical earths today: from Black Swans to Gray Rhinos to Cyber Bees. The CX Report series builds upon five years of Design in Tech Reports (2015 to 2020) that correctly predicted three industry directions: 1/ the centrality of design in digital consumer and enterprise products, 2/ the paradigm of remote work and its equalizing effect, 3/ industry shifts to AI/ML technology as intrinsically needing more inclusive design.

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  1. There are identifiable risks that impact your vitality or mortality, your company's failure or success, and your country's downturns or prosperity.
  2. The sun, the moon, and the earth's molten core are all you need to know how natural hazards happen. And you can't do anything about it — so relax.
  3. Digital transformation means computational experiences are core to private and public sectors. The Cyber Bees join the Black Swans and Gray Rhinos.



Marina Mihalakis, Exec Assistant, Everbridge

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2 Tech Industry
  • Level: Intermediate

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