Taking Down Takedowns: Reimagining the Creator Economy

Description:

While the creator economy is thriving, creators are still at risk of something detrimental to their online presence — takedowns due to content infringing copyright. What’s worse, no one in the creator economy — platforms, rightsholders, creators, or consumers — benefit from the takedowns. Creators can’t upload without fear of content being removed, and consumers miss content they know and love. Meanwhile, platforms are liable for potentially hosting content violating copyright, and rightsholders don’t have tools in place to track copyrighted content at-scale. Kirstine Stewart, CRO at Pex, is joined by Jim Louderback, GM and SVP of VidCon, to discuss the consequences of the takedown regime and how technology for licensing and attributing can mitigate the issue for the creator ecosystem.