SXSW 2022

Branded Communities: I Want You to Want Me


Branded communities are spaces for customers to connect, ask questions, and share their experiences. They’ve been around for some time, but 2020 brought to light how valuable they can be when there’s an absence of in-person communities, events, and human connection. As the world shifts to a digital-first way of living, communities have become vital to business strategies offering a self-service option for customer support, digital events, a space to connect with peers and fellow brand enthusiasts, and most importantly, a platform to build deeper relationships with customers. This panel will dive into the benefits — as well as challenges — of branded communities, plus, host a lively discussion around why communities are the new future of business.

Other Resources / Information


  1. Understand the evolution of branded communities. Beyond customer support, they are a platform for peer-to-peer connection, idea hubs, and much more.
  2. Learn the challenges and benefits of building a successful, branded community.
  3. Discover why branded communities are the future of software, as the world continues to embrace a digital-first way of living.


  • Nick Hill, General Manager, Community, Khoros
  • Kelly Rigotti, Sr Director, Digital Engagement, SAP Concur


Bree Wood, Account Manager, INK Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2
  • Level: Beginner

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