SXSW 2022

How We’ve Gotten Labor Automation All Wrong


For decades we’ve been warned that increasing automation would a massive impact on the workforce in service of more efficient bottom lines. As automation has increasingly gained traction in various industries, the reality is much different. In many cases, labor shortages have impacted industries more than automation can even make up for, and our understanding of how best automation can be deployed has led to an increase in necessary skilled labor.

This panel looks at the myths and realities of the great automation debate, which industries have the greatest need, and how these technologies are actually impacting workers, especially in the post-Covid era.

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  1. What industries are most promising for automation technologies today?
  2. How are we seeing the workforce change already with automation, and how will it be accentuated by automation in the future?
  3. What challenges still exist for automation technologies?



Douglas Freeman, Senior Director, Jones-Dilworth, Inc.

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2 Startups
  • Level: Intermediate

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