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SXSW 2021

Newsletters: The New Flagship Media Product

In the past, media newsletters had a simple purpose: aggregate stories and drive traffic to the website. Now, they are increasingly standalone and even flagship products, driving revenue for both companies and writers striking out on their own, using services like Substack to build a loyal audience based around their newsletter output. In the newsletter space, legacy media and independent creators are learning from one another, feeding off each other's tactics, and finding success and revenue despite the struggles of the industry. This panel explores that trend through the perspectives of startup, legacy, tech, and ad/sales speakers.

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  1. Newsletters are surging in as a news distribution tool in going into 2021.
  2. Services like Substack allow newsletter writers to monetize their audiences and create an influential solo news operation.
  3. Some companies have built their entire operations around the newsletter.



Nana Gongadze, Communications Associate, Axios

Meta Information:

  • Tags: Media & Journalism
  • Event: SXSW
  • Format: Panel
  • Track: The Rebirth of Business
  • Level: Beginner
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