SXSW 2021

Audience of the Future Live


This partner programming will feature work including some exclusive content from a number of immersive arts, theatre, entertainment and eSports projects backed by the $200m+ UK government investment in the creative industries through the Audience of the Future and Creative Industries Clusters Programmes including the RSC (theatre) and Weavr (Esports). Content will be drawn from around 20 projects across the two programmes including previews, interviews and other content that showcases the breadth of the exciting XR experiences that have been developed despite the challenges of 2020.

Related Media

Other Resources / Information


  1. Call to action: collaborate / partner / invest in the XR projects and the production teams and wider networks
  2. International partnership opportunities with creatives, researchers and technologists
  3. Feedback and collaboration on early-stage R&D projects



Sam Michel, Event Director, Audience of the Future Live (UKRI)

Meta Information:

  • Tags: Connection & Culture, XR
  • Event: SXSW
  • Format: Presentation
  • Track: Transforming the Entertainment Landscape
  • Track 2
  • Level: Intermediate

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