How Digital is Finally Prioritizing Older Adults

Description:

This year’s pandemic is hitting the older adult demographic the hardest, and has amplified the need for creative solutions and innovation. As families and friends are unable to provide for loved ones with adequate care, isolation becomes inevitable—which makes digital resources more important than ever before. By combining the efforts of older adults, professionals, caregivers, and advocates, The National Council of Aging is on a mission to improve the lives of millions of older adults. Over the past few months, Code and Theory and the NCOA have been working closely together to redesign, rebrand, and reposition the organization to tackle these societal challenges head on, and help make their mission of improving the lives of 40 million adults by 2030 a reality.