Cultivating Diverse Audiences with HBO

Description:

HBO’s Multicultural Marketing team shares how they’ve cultivated diverse audiences over the past two decades, offering their key takeaways and views on what’s on the horizon. The team uses their platform to amplify diverse voices and uplift storytellers through a variety of initiatives, including HBO POV, which celebrates the behind-the-scenes talent that brings HBO's programming to life; the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent; and the "Our Stories to Tell" campaign, aimed at serving diverse audiences through relatable storytelling. From WESTWORLD to I MAY DESTROY YOU and LOVECRAFT COUNTRY, the team has created impact across social media, strategic partnerships, branded experiences, and more.