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SXSW 2021

The Social Media Effect

A discussion on the ever changing landscape of social media during the time of COVID-19 and how it affects our discovery and consumption of music.

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  1. How the social media is evolving - what’s next
  2. What is making artists stand out amongst the influx of social users
  3. How distribution, influencer marketing, and artist creativity work together to create the biggest social impact.



Michelle Golden, Senior Manager, Brand Marketing, The Orchard

Meta Information:

  • Tags: Future of Music
  • Event: SXSW
  • Format: Panel
  • Track: Connection in Disconnection
  • Level: Intermediate
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