SXSW 2021
The Social Media Effect
Description:
A discussion on the ever changing landscape of social media during the time of COVID-19 and how it affects our discovery and consumption of music.
Additional Supporting Materials
Takeaways
- How the social media is evolving - what’s next
- What is making artists stand out amongst the influx of social users
- How distribution, influencer marketing, and artist creativity work together to create the biggest social impact.
Speakers
- Ryan Whitman, Associate Director, Digital Marketing, The Orchard
- Joanna Noyes, Vice President, Marketing, The Orchard
- Stephanie Levya, Community Manager, Thematic
- Francesca Caldara, North American Label Manager, UNIFIED Music Group
Organizer
Michelle Golden, Senior Manager, Brand Marketing, The Orchard
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