SXSW 2021
Creating Organic Buzz in a Socially Distant World
Description:
In a time of COVID-19, artists have had to adapt to creating buzz and fan engagement from the road to at home. While artists have faced a number of challenges, this time has presented new ways to connect with fans authentically. Speakers will discuss concrete ways artists can organically tell their stories and grow their audiences in a socially distant setting. They’ll walk through recent innovations and findings in technology and digital marketing to take music releases to a new level.
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Takeaways
- Translating fan engagement from the road into fan engagement from home
- Uncover interesting and unique strategies artists should be utilizing
- Discuss the innovations in social media & technology on the music industry
Speakers
- Jennifer Schwartz, Senior Manager, Digital Marketing, The Orchard
- Amanda Matson, Music Label Partnerships, Facebook
- Mike Baldo, Founder & Creative Director, Wayward Creative
- Francesca Caldara, North American Label Manager, UNIFIED Music Group
Organizer
Michelle Golden, Senior Manager, Brand Marketing, The Orchard
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