SXSW 2021

The Gift of Innovation

Description:

With performances halted for extended periods of time due to COVID-19, performing arts organizations have been pushed to rethink their entire business ecosystem, processes, and values systems they have long held to be true. Successful organizations have taken this moment as permission to do what has been desired but has been unattainable due to the powerful forces of "business as usual." And this isn’t just a temporary pivot. A new way of thinking must become the foundation for these organizations. This session will share the five pillars organizations should embrace in order to drive innovation during this difficult time. Listeners will walk away with tangible examples, thoughtful discussion, and renewed energy to start, continue, and reimagine conversations in their own organizations.


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Takeaways

  1. Arts organizations must model traditional non-profits and take responsibility for advocacy for their organization and their mission.
  2. The relationship between arts organizations and their local community will be more important than ever.
  3. Providing a better “live” experience will be essential as arts organizations define their new value proposition.

Speakers

  • Damian Bazadona, Founder/President, Situation

Organizer

Jordan Person, VP, Business Development, Situation


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