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SXSW 2021

Social Change to My Ears: Music for Impact

This panel will analyze what happens when musicians take more of a stance on social issues and create real social impact. It will also look at how brands, nonprofits & marketers work together with artists, labels & reps to generate meaningful & lasting change.

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  1. What responsibility if any do musicians have to address social issues in their work?
  2. How can labels and reps work with artists to create the most meaningful social change?
  3. What are the greatest opportunities for the future for the music industry in the social good space?



Helena Emmanuel, Assistant Manager, Talent Partnerships, The Ad Council

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