SXSW 2021
Using Visual Content To Tell Authentic Stories
Description:
The global conversation on diversity and inclusion has grown louder over the years, but one fact remains: we’re visual learners—90% of information transmitted to our brains is visual, and seeing ourselves—and those different from us—on screen matters. We need more types of people in our ads, in publications, and in our organizations.
We’ve made strides, but there is still a lot of room to grow—in 2019, 92% of ads showed people of color, but only 15% were represented by more than their skin color; 1 in 4 people in the US lives with a disability, but only 1% of ads reflect that fact.
Drawing from our work, NBC Universal, Prudential Financial & Ceros will share how organizations have pivoted to creating content and telling visual stories that change perception and make a difference.
Additional Supporting Materials
Takeaways
- 26% of African Americans, 10% of Hispanics and 3% of Asians feel represented in ads. Learn how to create visuals that resonate with a wider audience.
- Discover the role visuals play in creating content that not only resonates, but sticks with viewers.
- Understand the role of representation in media and advertising, and the role authentic content plays in changing perception.
Speakers
- Bonnie Fallon, Vice President, Trade Marketing, NBC Universal
- Bridget Esposito, Vice President, Creative, U.S. Businesses, Prudential Financial
- Zarina Stanik, Director of Events, Ceros
- Katie Martell, Executive Director, Boston Content
Organizer
Bethany Onsgard, Manager, cred
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments