SXSW 2021

The Future of Film Fandom: Lessons from Letterboxd

Description:

Letterboxd is a popular haven for three million film lovers around the world. Often called the friendliest social network, it is a vital source of connection, and its member-generated reviews and ratings data are useful predictors of film trends. But the big-hearted community platform, made by a small team of New Zealanders, has had to build tools to tackle toxic fandom, too. In this panel, comedian, writer and activist Demi Adejuyigbe, Art of the Title’s Lola Landekic, and fandom expert Sacha Judd, Letterboxd members all, join Editor in Chief Gemma Gracewood to probe the future of film talk, why movie fans matter, and how Letterboxd’s members are teaching it to be a better social network. Plus, what humanity behind tech looks like, and the joy of inventing Easter eggs over Friday beers.


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Takeaways

  1. How paying attention to film fans can help you predict the future—in the industry and online.
  2. How your community gives you the permission to be bold about your ethics.
  3. The value of prioritizing fun-with-UX, alongside the nuts-and-bolts work.

Speakers


Organizer

Gemma Gracewood, Editor in Chief, Letterboxd


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