Beyond Content: Building Communities with Podcasts

Description:

Podcasts are curated content at its finest, fostering a sense of community and offering a way for listeners to find like-minded leaders. As consumers crave a sense of “normal,” they look forward to their favorites releasing new episodes, listening to a familiar voice, and discussing topics they care about. The brands that last have a loyal fan base, and the most innovative businesses are using the power of podcasts to build this engaged audience at scale. With 80% of people consuming more content since the pandemic started, it’s clear podcasting’s popularity is enduring. But what keeps your customers coming back for more? Hear how marketing companies are combating the consequences of social isolation, while building community and boosting their brands.