Impact-Driven Inclusion: Creating Value Via Access

Description:

Marginalized groups were once considered outlier users; often neglected during ideation and denied access to the full range of functionality within an experience. In an industry on the precipice of change, we’ve found that disabilities are in fact a mismatch between a user’s needs and their environment, not “edge cases” to be neglected. We learned that in the face of inequality, products could never be justice driven. Luckily, we creative thinkers consider these issues solvable. By expanding our design methodologies, we open the aperture to who our users are and how we might better serve them.

Good design, that serves all users well, is accessible to all users. Inclusive solutions reach underserved markets, increase ROI and improve our products for the full spectrum of human experience.