SXSW 2021

Visual Strategy: The Marketer’s Secret Weapon

Description:

Brands across every industry are seeing dramatic shifts in the ways our audiences consume media and branded content—especially as new types of visual and interactive content emerge. That’s why it’s no longer enough for marketers to be well-versed in SEO, written content creation, and traditional forms of outreach. Today’s marketing professionals need a whole new set of skills — not only to ensure their brand remains agile and relevant, but also to keep themselves competitive on the job market.

Join author and Killer Visual Strategies CEO Amy Balliett to learn how you can become a visual strategist, capable of developing and executing the most innovative types of marketing content on the market today. Learn key skills that will boost audience engagement and help you achieve your goals.


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Takeaways

  1. How can I effectively manage visual content and video production projects in a way that ensures my content will target specific audiences and goals?
  2. Why is it important that today's marketers also develop key skills as visual strategists? And how can I develop those skills?
  3. What design and data visualization best practices do I need to understand in order to improve my marketing content?

Speakers


Organizer

Erin McCoy, Director, Content Marketing & Public Relations, Killer Visual Strategies


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