Stories of Resilience: Facing 2020 as an Indie

Description:

In this discussion, the American Association of Independent Music (A2IM) is joined by members of the independent sector to examine the toll that 2020 took on the independent label community as a whole. Speakers will critically analyze how their labels have managed to stay afloat and maintain relevance amid a global pandemic and a subsequent deconstruction of the industry as we knew it. Whether live-streaming at-home acoustic performances, growing a flourishing sync licensing department, establishing a direct-to-fan merch vertical, or placing a renewed emphasis on catalogue marketing, learn how leading labels of all sizes are weathering the storm and setting themselves up for future success despite the many challenges thrown their way in 2020.