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SXSW 2021

The Future of Cannabis is Appellation Designation

Just as Champagne can only be from Champagne, now appellations and designations of origin will shape the future of cannabis.

In late September 2020, California’s Governor Newsom signed into law SB 67, a bill ensuring that cannabis and cannabis products produced in a specific growing region can be recognized by their “appellation of origin” as defined by the California Department of Food and Agriculture. The bill also authorizes the CDFA to establish a “city of origin” designation. Just as with wine, an appellations designation is valuable knowledge for the consumer. It gives the power to choose where and how their cannabis was grown and in turn rewarding both the customer and the producer with the elevated experience that has transformed wine from a commodity to a regional treasure.

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Takeaways

  1. How this noted sense of place will drive the growth of the burgeoning cannabis industry, nationwide. The implications are far wider than for the wine.
  2. As we study the success and failures in California we can hone in - and discuss - what it will take to move this initiative forward nationwide.
  3. How this new designation will lead to greener pastures from an economic perspective: appellation designation can make way for cannabis tourism.

Speakers

Organizer

Carm Lyman, PR, Sonoma Hills Farm

Meta Information:

  • Tags: Cannabusiness
  • Event: SXSW
  • Format: Panel
  • Track: An Uncharted Future
  • Level: Beginner
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