SXSW 2021

Creative Machines: AI & The Future of Design and Media


The technology that brought us deepfakes is permanently reshaping the way we create content of all kinds - from movies and music, to apps and websites. The idea of applying algorithms to manipulate or generate media isn't new, but several advances in computer science have brought the technology out of the halls of academia and into the hands of anyone and everyone with a will to create.

In this session, we'll explore how synthetic media and computational design are inspiring all sorts of machine-assisted creativity and how it's changing the overall creative process. We'll get hands on with some of the new tools available to demonstrate their power, show their impact on workflow, and map their potential.

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  1. How synthetic media and computational design will revolutionize the creative process while impacting workflows from strategy to production
  2. How to work with synthetic media and include computational design in your own creative process using tools available today, without being a developer
  3. How computational design will eliminate the steep learning curves of design software and lower the barrier to entry for professional production


  • Ian Beacraft, VP Digital Strategy and Innovation, Hawkeye


Ian Beacraft, VP Digital Strategy and Innovation, hawkeye

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