SXSW 2021

Why The Music Biz is Buzzing About the Metaverse


In 2020 the music industry discovered the power and the reach of the Metaverse where albums were launched in the virtual worlds and concert-style events brought together millions of people (or rather avatars?) to discover new music and new artists, shop virtual merch, socialize with and enjoy major stars as they perform or even dance together with fans. While gaming was initially the province of such digital co-experiences, this is rapidly expanding, drawing new forms of entertainment into the Metaverse. Hear from an online gaming leader, Roblox, and top music executives from Columbia Records and Maverick Management how the Metaverse is changing the world of music.

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Additional Supporting Materials


  1. What the Metaverse is and how it contributes to connecting people and creating human co-experiences.
  2. How COVID-19 became the catalyst for innovative formats of reaching music fans in a world where traditional concerts/music promotion are impossible.
  3. What music initiatives and trends we expect to see in the Metaverse in the months and years to come.



Mackenzie Warner, SAE, The Hatch Agency

Meta Information:

  • Tags: Future of Music
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Track 2
  • Level: Advanced

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