SXSW 2021
The Moms Are Not All Right
Description:
How are moms really doing? Marketing research firm Alter Agents decided to find out with a study on consumer fear and anxiety both pre- and during COVID. It showed a bleak picture. Women in America are more anxious, less confident and less optimistic than men, and parenthood only exacerbates these statistics, further dividing the genders.
This session relays personal stories from a panel of professional working mothers with diverse backgrounds, backed up by concrete study data. They are finding, like others, that juggling new childcare burdens, family management and maintaining a place in the workforce is increasingly untenable. Join them in a discussion of how we can all acknowledge, understand and combat the long-term implications of this reality for mothers, children, and families.
Additional Supporting Materials
Other Resources / Information
Takeaways
- Explore 2 waves of original research into consumer fear and anxiety, from both pre- and during-pandemic, focusing on the state-of-mind held by mothers
- Discuss the short and long-term effects of the setbacks that mothers are experiencing as a result of economic, societal and pandemic-related drivers
- Examine best practices for creating initiatives, strategies and actions to help curb the negative impact that today’s reality is having on mothers
Speakers
- Devora Rogers, Chief Strategy Officer, Alter Agents
- Jenna Landi, Head of Brand Insights, Pinterest
- Lizzie Casey, Global Brand Insights, Snap, Inc.
- Nicole Steward-Streng, Data Officer, MatchPace
Organizer
Marie Melsheimer, PR Consultant, CCG
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