SXSW 2021

The Future of Monetizing IP and Digital Content

Brands only capture about 5% of the value they create, and a vast majority of the content created by creators goes unmonetized. Blockchain collectibles (known as Non-Fungible Token or NFTs) are an opportunity to change that by creating new revenue streams and packaging content into exclusive and provably rare digital assets. Attendees will learn about this new asset and how leading brands are leveraging collector culture and new technology to change the way artists interact with fans. Panelists will discuss cultivating digital ownership and how brands can build a digital link with their most passionate fans, attract new audiences and build new revenue streams.

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Additional Supporting Materials


  1. Learn what an NFT (Non-Fungible Token) is and how it guarantees ownership of a digital asset
  2. Success stories of early brand adopters of NFTs and success they have seen
  3. How musicians like 3LAU have created new revenue streams for themselves with NFTs, narrowing distribution but raising the price for exclusive content


  • Vladislav Ginzburg, CEO, Blockparty
  • Shiv Madan, CEO and co-founder, Moonwalk
  • Roham Gharegozlou, Co-founder and CEO, Dapper Labs
  • Justin David Blau (3LAU), American DJ and electronic dance music produce, 3LAU
  • Shara Senderoff, President / Partner, Raised In Space


Rachel Dix-Kessler, Media Strategist, SourceCode Communications

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