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SXSW EDU 2021

Tweens, Teens, and Public Media: The Missing Middle

While most young kids watch PBS, they leave public media behind in their tween and teen years. But youth still need engaging and educational content as they form their identities, opinions, and sense of purpose. With its mission to inform and educate, public media must envision a future in which young people are equipped with the knowledge and skills to build the world they want to live in. We’ll discuss our latest research and how public media can serve this “missing middle” audience.

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Takeaways

  1. Attendees will learn about the landscape of youth media practices based on new research from the Joan Ganz Cooney Center
  2. We will discuss emerging opportunities for public media to reach young audiences that have been uncovered through the research
  3. We will share some of the innovative projects that public media organizations have been doing to create media by, with, and for tween & teen audiences

Speakers

Organizer

Catherine Jhee, Director, Strategic Communications, Joan Ganz Cooney Center at Sesame Workshop

Meta Information:

  • Tags: media literacy, student voice
  • Event: EDU
  • Format: Talk
  • Track: Media & Public Engagement
  • Session Focus Area
  • Level: Deep Understanding
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