The Stoners and The Suits: Building Bridges

Description:

As the “stoners” legalize weed in more states and the “suits” reap most of the benefits from the laws changing, conflict between stoners and suits persist. The suits are now engaging law enforcement to protect their licenses and investments from illicit operators, who are often stoners who could not overcome barriers of entry to obtain licenses. In my 35 years of cannabis entrepreneurship, I’ve been both a “stoner” and a “suit.” In this talk, I offer solutions for stoners and suits to build trust by working together to overcome common adversaries (elected officials/political parties) and identical obstacles (bad public policy). I know how to build those bridges because I’ve already done it myself and now I want to share how to scale that transformation across the industry.