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SXSW 2021

Film Distribution in an Increasingly Digital Age

In an increasingly digital age, filmmakers must identify new and effective ways to reach consumers especially during a time when the longstanding festival premiere and theater-release model may cease to exist. AS TVOD platforms are flooded with submissions and platforms shift to predominantly originals programming, filmmakers are being forced to identify new ways to sell their work, market their projects and reach viewers. With these changes comes a shift in power structure within the film distribution and discovery process. We will discuss questions such as "In what ways are filmmakers, platforms, studios, theaters and marketers finding ways to benefit from these shifts?". And "What new practices and technologies are emerging in response to this change?"

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  1. Insight from industry leaders on what emerging practices and technologies exist to support filmmakers in their release process
  2. Ways in which the film industry has shifted in response to the pandemic including the process of releasing and accessing films
  3. The lasting effects of the film industry's shift to predominantly digital consumption and how and why it will change the film industry forever



Robert Coppola Schwartzman, Filmmaker/Founder, Utopia films and Altavod

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