SXSW 2020

Storytelling for Climate Action


Given the urgency of the climate crisis, we must consider multiple ways of communicating climate change so that people of all backgrounds can find ways into the global conversation. Hear from experts in science, culture and communication about how they successfully reach vastly different audiences. Discover how panelists give narrative shape to the climate crisis to reach decision-makers in cities of different sizes and political leanings, different consumers of cli-fi (climate fiction) novels and films, from activists to literature fans to scientists, and listeners of climate adaptation stories across the podcast medium. Learn how these climate crisis narratives meet and differ, how to navigate hope v despair through storytelling, and how to be a more effective climate communicator.

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  1. Learn how to reframe the climate crisis to reach wider, more diverse audiences.
  2. Understand the strengths and weaknesses of various media, climate fiction (cli-fi), podcasts, and lecture/teaching.
  3. Get tips on how to become a more effective climate communicator in any medium.


  • Amy Brady, Chicago Review of Books
  • Ladd Keith, The University of Arizona
  • Doug Parsons, America Adapts Media


Misha Harrison, Dir, Creative Services & Brand Mgmt, The University Of Arizona

Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Climate & Social Action
  • Track 2
  • Level: Intermediate

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