Smart Storytelling: Transforming Traditional Media

Description:

2017: There was plenty of bad news for ‘traditional media’ in New Zealand. Failed media mergers, ongoing business restructures, cost cutting, profit and revenue declines as big international goliaths continued to dominate audience share.
Traditional media in this small island nation experienced a classic case of the innovator’s dilemma. How do you protect the established business model, but move into new, unproven areas?
The answer, don’t just curate, create
This session explores how two traditional New Zealand media organisations established award winning divisions that transformed their business. We uncover what it takes to rival the digital behemoths in a tiny media market, to ensure year on year success
This is a true transformation story about realising your greatest asset