Building a Brand in the Cannabis Space

Description:

It’s no secret that the cannabis space is ripe for innovation, and entrepreneurs are bursting onto the scene with the next "big idea". But once you have your idea, how do you build a brand and stand out? This panel will address how new canna-entrepreneurs are building brands and unlocking new markets along the way by staying true to their cannabusiness identity and values. Kyle Lui of DCM, the first venture fund on Sand Hill Road to get into the cannabis industry with their investment in Eaze, will be interviewing startup founders, Dorian Morris of Undefined Beauty and Co-Founder/Co-CEO Judy Yee of K-Zen Beverages, to hear their insights on how to build a cannabis brand in a tricky and emerging space.