SXSW 2020

Virtual Beings: The Future of Influence has Begun


The dream of the virtual model is no longer the future. Brands like French fashion house Balmain and fast-food chain KFC are turning to Virtual Beings to power the future of their marketing. Join Armando Kirwin (Artie), Raymond Mosco (Hyprsense), and Cameron-James Wilson (Shudu, The Diigitals) as we discuss the impact that Virtual Beings are having on advertising today, what technologies are powering them, and what we can expect next. Moderated by Amy Peck (Augmented World Expo, EndeavorVR)

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  1. Brands ranging from high fashion to fast food are successfully leveraging Virtual Beings in marketing/advertising today
  2. Virtual Beings are here and being powered by technologies like AI, XR, and 5G
  3. The opportunity to utilize Virtual Beings in marketing/advertising is limitless and will allow us to seamlessly connect to other sectors



Raymond Mosco, Director Of Strategic Partnerships, Hyprsense

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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