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SXSW 2020

Leveraging Social Influence For Social Good

What good is a following or a platform if you don’t use it to help shape a better world? In 2020, we can’t ignore how powerful our own platforms can be, and how they can influence real change. We’re going to tell you how to take your passion for a social issue and leverage your influence to make real and lasting changes. You will learn how to activate not only your personal networks, but also how to motivate brands and companies to join your cause. Together, our panel brought powerful resources and support to organizations helping refugees at our border in 2019 simply by stepping up and deciding to be the adults we were waiting for direction from, and by getting our followers to act.

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  1. How to get people moving with direct calls to action, and how to approach brands and corps with asks.
  2. How to take your action beyond a flash in the plan and make it a sustainable ask.
  3. Tips for “getting political” with your asks and your messaging.



Jill Krause, Author, Jill Krause Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Connection & Culture
  • Track 2
  • Level: Intermediate
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