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Hack The Network Effect: Customers to Contributors

Business is changing. Gone are the days of customers passively consuming your product, with little to no interaction beyond occasional support tickets.

Consumers want meaningful, connected relationships with the businesses and organizations they love. The future of business is enabling your customers to not just play an active role in their success, but that of their peers and your brand. Done well, this can builds remarkable brand loyalty, retention, and innovation and reduce costs. Salesforce, Star Citizen, Random House, HackerOne, Sephora, and others have done it. Now it is your turn.

Jono Bacon, author of 'People Powered' by HarperCollins Leadership, presents the combination of psychology, workflow, branding, and technology that delivers this, packed with pragmatic next steps.

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Takeaways

  1. Human beings crave roles in meaningful, impactful communities. Businesses can harness this need to enable customers to channel peer contributions.
  2. These communities can generate diverse contributions: support, technology, fundraising, advocacy, and more, and careful incentives builds retention.
  3. Marketing needs modernizing to harness this: social/content is not enough. Peer recognition, social capital, and right relationships are critical.

Speakers

Organizer

Jono Bacon, Founder, Jono Bacon Consulting

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Beginner
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