SXSW 2020

AI Supercharges Creativity


68% of people can’t remember a single ad from yesterday. Share of voice is dead, as media is less effective but more expensive than ever. We’ve effectively entered what some are calling “the age of attention,” with brands fighting for air time in a sea flooded with memes, insta stories, and endless forms of user generated content.
Customer relevance, cultural relevance, contextual relevance—it’s all increasingly important for brands to stand out and be effective. Culture moves increasingly fast, how do we stay up on what’s happening and join the party before it’s over? AI helps us leverage real-time insights and predictions around what’s relevant for any given audience, allowing brands to lead conversations their audience is interested in. We call this approach winning share of culture.

Other Resources / Information


  1. How you can win share of culture
  2. Get ahead of cultural conversations before they peak
  3. How to supercharge creativity with AI



Patty Bloom, Senior Consultant, Deloitte Digital

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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