Local Focus, Global Impact: Breaking Down Barriers

Description:

For the fourth consecutive year in a row, the global recorded music market grew substantially in 2018, producing one of the highest rates of growth, according to the IFPI Global Music Report. During this same year, global recorded music sales totaled US $19.1 billion. Music transcends borders and languages, it’s more global, more universal, more connected -- uniting fans across the globe through sometimes a singular song. Whether it’s K-Pop or Latin as examples of recent remarkable growth, this session will reveal how focusing locally morphs into global impact. How can labels amplify an artist’s place in the overall global music market? How does a deep-rooted understanding of the culture and needs of a market result in impact worldwide?