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SXSW 2020

Designing Automotive Cockpits of the Future

As connectivity in the car becomes ubiquitous and we approach the horizon of autonomous vehicles, the in-car dashboard, like the mobile phone and digital home before it, has become a hotbed of innovation. AI-powered voice recognition combined with emerging technologies like emotion detection, eye and gesture tracking, augmented reality, haptics and others will help car makers reimagine the cockpit of the future and deliver an in-cabin experience that is leaps and bounds beyond what big tech players can provide through a simple plug in. This panel will discuss how we provide a seamless, humanized experience in the car that not only offers safe and easy access to in-car controls, content and services, but also enables drivers to access their broader digital worlds, no matter where they are.

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Related Media


  1. Research-based findings on the connected mobility features and services drivers and passengers most want in cars
  2. Criteria for humanizing AI assistants -- thinking, reasoning, dialogue, emotion, sentiment, interoperability between assistants
  3. The differences in user design and experience requirements for connected, shared, electric, semi- and fully-autonomous vehicles


  • Adam Emfield, Senior Manager, User Experience and Head of Nuance DRIVE Lab, Nuance Communications
  • Roger Lanctot, Director, Automotive Connected Mobility, Strategy Analytics
  • Gabi Zijderveld, Chief Marketing Officer, Head of Product Strategy, Affectiva


Kate Hickman, Senior Communications Manager, Nuance Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Beginner
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