Marketing Myopia. The Tunnel in the Funnel

Description:

In 1991 Tim Berners Lee “invented” the Internet and we clumsily fumbled our way through this brave new World. As the millennium turned we lurched from the era of “brand” to “performance.” Many marketers drunk on the kool aid were “banning TV,” from their schedules. As digitally native Millenials ascended into positions of greater authority, organsiations started to understand digital transformation. But as organisations started to embrace “performance,” increasingly they seemed to forget about “brand.” The divide was getting bigger. Gen x marketers are defaulting to old school brand led philosophies. New school performance is touted by the Millenials and never the twain shall meet. We navigate this developing divide and attempt it put it back together.